This design was made for a private label of wines from Côte du Rhône, imported to Sweden and sold as a signature wine that is ready for aging.

The design is carried out in olive greens to create a military connotation, without repeating any existing camouflage pattern. The closest one is the Swedish M90 pattern, currently used by the defence. The front label is designed to show the private label and signature, it also states that the wine is ready for storage/aging. The font is inspired by military signs. The back label describes the wine's qualities, includes a field to enter date for purchase (start of aging), and depicts the private label's identity with photograph and signature. The barcode is in tone with the rest of the label, without breaking the rules for contrast. A low-key flirt with the the industry is the notation of "750. ML", which once again adds to the overall impression.

The first batch of wine sold out within two months. The second batch of wine is still possible to order through Systembolaget.

The labels are not for sale - please add the product to your cart if you would like to receive a flier with information about the wine.